Adidas AG Company Profile with SWOT Analysis Report 2018
Adidas AG

Business Overview:

Adidas AG (Adidas) is engaged in the business offering sports merchandise globally through a range of subsidiaries. The company sells its products through wholesale and retail distribution channels under Adidas and Reebok brands. Adidas designs, distributes and markets athletic and sports lifestyle products. Company’s products are primarily categorized into two business lines such as Footwear and Apparel. As of Dec 2017, the company had over 782 independent factories that manufacture products. These products are marketed and sold in over 56 countries. Adidas produces more than 900 million product units every year and operates in over 100 countries across the globe.

In FY2017, Adidas displayed a strong financial performance at annual growth rate of 14.8% to EUR21.2 billion over FY2016. Notably, footwear business line recorded the highest growth rate of 24% during the same period, followed by Apparel with 7%.

Table of Contents:
  • Company Overview
  • Business Description
  • Products and Services
  • Geo Presence
  • Financial Performance
  • Growth Strategy
  • SWOT Analysis
  • Key Competitors
  • Board of Directors
  • Senior Leadership Team
  • Key Management Bios
  • History

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