Baidu, Inc. Company Profile with SWOT Analysis Report 2018
Baidu, Inc.

Business Overview:

Baidu, Inc. (Baidu) is a Chinese language internet search provider. Company operates through two business segments: Baidu Core and iQIYI. Baidu Core business segment includes keyword-based marketing services, which target and are triggered by internet users’ search queries. These services comprise P4P services and other online marketing services and AI-enabled new business initiatives. Company’s iQIYI segment provides online entertainment service in China with a platform that features popular original content, as well as a comprehensive selection of professionally produced and partner-generated content. As of December 2017, Baidu had over 775,000 active online marketing customers.

For the fiscal year ended December 2017, company’s revenues increased CNY14.3 billion or 20.2% to CNY84.8 billion, as compared to the revenues in fiscal 2016.

Table of Contents:
  • Company Overview
  • Business Description
  • Products and Services
  • Geo Presence
  • Financial Performance
  • Growth Strategy
  • SWOT Analysis
  • Key Competitors
  • Board of Directors
  • Senior Leadership Team
  • Key Management Bios
  • History

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