British American Tobacco p.l.c Company Profile with SWOT Analysis Report 2018
British American Tobacco p.l.c

Business Overview:

British American Tobacco p.l.c (BAT) is a consumer goods company, offering tobacco and nicotine products to millions of consumers around the world. Company has presence in 55 countries and cigarette factories in 42 countries. BAT offers its cigarette products through five global brands: Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans. Company also provides Next Generation Products (NGPs), comprising vapour and tobacco heating products (THPs), as well as oral tobacco and nicotine products such as snus and moist snuff. BAT has partnered with over 90,000 farmers across the globe.

For the fiscal year ended December 2017, company’s revenues increased £5.5 billion or 37.6% to £20.3 billion, as compared to the revenues in fiscal 2016.

Table of Contents:
  • Company Overview
  • Business Description
  • Products and Services
  • Geo Presence
  • Financial Performance
  • Growth Strategy
  • SWOT Analysis
  • Key Competitors
  • Board of Directors
  • Senior Leadership Team
  • Key Management Bios
  • History

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