It is now a biggest question now in Australia on how the New Payments Platform – its transformation has impact on regular chores of Australians and its businesses. As time and tide waits for none, the realty of exchange of money and transactions amongst the people has evolved the invention of this new system. The way people and businesses spend and receive money has changed rapidly. Australians are increasingly used to fast, online and mobile experiences and it’s important that the payments system supports this evolution. This New Payment Platform is going to be agile and enables customers of different banks to make and receive real-time payments, 24/7 without any hassle under the guidance of Reserve Bank of Australia.
Financial experts say that this New Payments Platform (NPP) has the prospective to do so much more than enable near real-time payments. The digitization of back offices of businesses enables rich data services for consumers, delivered digitally reaching the customers expectation.
The New Payments Platform evolved from the industry’s response to these objectives, and provides the infrastructure needed to support the digital economy of the future. The Reserve Bank of Australia’s Strategic Review of Innovation in the Payments System set four key challenges for the industry: Speed – making the funds availability nearly instant, 24/7 availability – no wait for bank hours and make payments any time, Data Enriched – send a complete remittance information along within the payment and Simple Addressing – making it more simple, now the new system called PayID enables consumers to more easily address payments to any recipient using an identifier like a phone number, email address, ABN or an organisational identifier.
This new platform is enabling a secure set of process amongst participating financial institutions enabling them to send payment messages in real-time, with real-time line by line settlement supported by the Reserve Bank of Australia and also enables faster or instant transaction. Adding a chance to share more data that can travel with these messages, like longer descriptions or attachments such as invoices or receipts, payments can be directed to accounts via an identifier called a PayID, which can be as simple as a mobile phone number or email address and innovative organisations can use the Platform’s features and reach to create and offer new and competitive payments products or services.
For any instance or transaction to be in place, one need not share their bank details or security information, just a PayID is enough or an ABN that you can securely link to your bank credit union or building society account.
The other fascinated thing is one need not do any changes to their existing accounts all they need is create a PayID and link it to the accounts and they can easily transact amongst the various accounts they have. This means that payments linked to your PayID will move to your new account automatically.
A transaction cost would be applied ofr wholesale units by NPP Australia that are participating in the financial institutions and expected to be in implementation from mid of 2018.
As a coin have two sides. It is expected to have frauds in terms of data security and we hope to see a standard and sophisticated system that ensures all Austrailians have hassle free transactions.
To diminish the fraud, unfair and predatory practices and increase the more secured way of credit offerings, Australian parliament has passed a new bill that would crack down credit card providers’ unlawful practices and increase competition in the banking sector.
The key reforms introduced by the draft Bill are - narrowing responsible lending obligations for credit card contracts; banning unsolicited credit limit offers for credit card contracts; simplifying interest charge calculations; and requiring online methods for reducing credit limits and terminating credit card contracts.
It has been made mandatory that from July this year, all the banking and non-banking financial services providers in the country will be required to analyze affordability of a credit card based on consumer’s capability to repay the limit within a reasonable duration.
According to the Treasurer, these reforms are to “protect vulnerable Australians from predatory behavior which seeks to make a quick buck from people’s misfortune, and compound their financial hardship.”
Now for all the financial sectors to be prepared for the changes, all the credit card contract terms and conditions, responsible lending credit assessment processes, marketing processes, websites and IT systems must be revised by the credit card providers.
Sustainable hardship is going to play major role in deciding the right credit limits to the customers who can repay the amount within the agreed period. ASIC will work on this before issuing the credit limits to the customers. They undergo the protocol to verify the background of the consumer and issue the credit limit with time limit within which the customer has to repay the amount else the contract will be unsuitable.
ASIC will be empowered to set periods of time for this purpose and will be able to decide on various parameters which includes time periods, different classes of credit card contracts, different credit limits, and different rates of interest. It is now the responsibility of ASIC to ensure the right balance in achieving a reasonable balance between preventing consumers from being in unsuitable credit card contracts, and not preventing consumers from accessing credit.
The additional new reforms are being called by the new laws from January 2019, containing ban on unsolicited invites from banks to increase credit limit, and simplified credit card interest calculation. Added, the banks will be mandated to offer an option for cancelling cards or reducing their limit online.
A press statement from the office of Commonwealth of Australia Treasurer, Hon Scott Morrison read: “This legislation will protect vulnerable Australians from predatory behavior which seeks to make a quick buck from people’s misfortune, and compound their financial hardship.
“This is the first phase of reforms outlined in the Government’s response to the Senate Inquiry into the credit card market, which seeks to put more power in the hands of consumers.”
The new bill is also expected to rise competition in the country’s banking sector as it will allow even small lenders, which operate bricks and mortar branches or exclusively online, to call themselves banks.
Singapore is now stepping forward with a new adventure of launching Account-Based Ticketing (ABT) system in collaboration with the Land Transport Authority (LTA) and Mastercard for its public transport by allowing contactless credit and/or debit card cards usage for fare payments. Now, there is no long que waiting for Singapore public for buying tickets before boarding a bus, they can directly but a ticket with this cashless method just by using their debit card or credit using contact less method as soon as they get into the transport system. With this implementation, Singapore will be the first Asian country in implementing this strategy. All the system and process is highly sophisticated and secured to provide a strong implementation and success of this alliance.
The pilot was launched in the month of March 2017, and is being applicable across all public bus and train rides. It is now that all interested travelers holding Singapore-issued Mastercard contactless credit or debit cards can register themselves on the TransitLink ABT Portal, if they have not been pre- registered by their In all, LTA and Mastercard has succeeded in attracting 100,000 commuters to participate in the pilot.
The tap & go experience is the best on this contactless payment method which just takes fraction of seconds to complete a transaction on the bus or MRT fare readers using their MasterCard credit card or debit card. Now, the whole process is hassle-free and safe with cashless and also have an opportunity to top-up a separate fare card as when they need it and instead will be conveniently charged for their public transport rides in their credit or debit card Via this TransitLink ABT Portal or Mobile Services app, they will be able to track their journey and fare payment history.
Mr Ngien Hoon Ping, Chief Executive of LTA, said, “We are pleased to partner Mastercard in this pilot. Singapore is one of the first few cities in the world to test this fare payment system for public transport. LTA is committed to leveraging technology advancements to provide more convenience to Account-Based Ticketing using contactless credit or debit cards will add another option to how commuters can pay for their public transport rides.
Ms Deborah Heng, Country Manager of Mastercard Singapore, said, “Apart from use on public transport, Mastercard contactless payments are already available in many popular retail and F&B merchants, as well as a large number of taxis. The introduction of Account- Based Ticketing in Singapore’s public transportation system is the latest in Mastercard’s commitment to deliver smart city solutions to Singapore. In the near future, we expect to broaden contactless access by enabling mobile and wearable devices for cashless use.
For the integration of national digital payment networks, the central banks of Singapore and Thailand have signed a contract. It has the opportunity to increase the role of digital quickly in Thailand, while offering Singaporean consumers with improved utility.
Singapore and Thailand are in discussions about connecting their national digital payment systems to counterfeit an extraordinary regional alliance, as officials step up efforts to limit the use of cash.
The link would bring together Southeast Asia’s first national digital-payment platforms, Singapore’s PayNow and Thailand’s PromptPay, said Naphongthawat Phothikit, director of payment systems policy at the Bank of Thailand.
At the Singapore Fintech Festival, Ravi Menon, managing director of the Monetary Authority of Singapore (MAS), indicated that the plan was to link up Singapore’s PayNow and Thailand’s PromptPay, which are both P2P fund transfer platforms in their respective markets.
This ladder allows citizens of both countries to have a hassle free transaction between them to send and receive money both domestically and internationally with just using their mobile number for the transactions. This collaboration brings abundant advantages, easing payments between the countries and likely encouraging bilateral trade, investment, and tourism. “The Monetary Authority of Singapore and the Bank of Thailand are exploring the possibility" of a link between the two networks, said the officials.
"Initiatives to enable faster and more efficient cross-border financial services within Asean are a positive development for the industry," the spokesperson said. "MAS encourage more of such cross-border engagements, premised on common standards, to create a seamless and inter-operable digital experience for the Asean community."
Singapore, while it has a most developed digital payment infrastructure upon its peers in the region, dearth the scale that its bigger neighbors possess, which holds back domestic players such as PayNow.
This tie-up enables a huge opportunity to PayNow for greater stretch, efficacy, and possibly volume if it encourages cross-border payments using the service to and from Thailand.
Even now in Thailand 96.3% of cash payments took place of overall transaction made in 2017 cash according to GlobalData’s Payment Instrument Analytics, this make an emerging needs to increase the use of digital payments. Such a drop would drive revenue for electronic payments players and reduce the costs associated with a cash-heavy economy.
Lack of network benefits makes the country struggle in implementing these digital channels, worthwhile for consumers and SMEs. By potentially expanding the payment network to a host of digitally-savvy Singaporeans at a stroke, the deal has the potential to potentially lift PromptPay use.
“The Bank of Thailand oversaw the January roll out of the PromptPay service by the nation’s banks. It now has 24 million registrations via national identity cards, equivalent to about a third of the Thai population”, Naphongthawat said.
Both networks allow peer-to-peer transfers via banks and enable payments to be made using recipients’ mobile phone or national identity card numbers.
Possibly a regional ASEAN mobile P2P network might form in the medium or long term, which would have stimulating allegations for remittance and potentially even for consumer-to-business payments in the region.
It’s a big success of Visa Australia new payment security roadmap mainly launched for the more benefits and security of the Australians. In launching the Visa Future of Security Roadmap (‘the Roadmap’), Visa’s Group Country Manager for Australia, New Zealand and South Pacific, Stephen Karpin, said securing the commerce ecosystem is a shared responsibility: “Everyone has a role to play in protecting Australian consumers and businesses from breaches of any kind. Technology has enabled truly seamless commerce, but it has also brought unique risks. To stay ahead of fraud, we need to work together and give security the same attention and investment as we give to new products.”
Visa is widely used by the industry stakeholders which includes both financial and non-financial institutions, consumers, merchants, all policy makers, every individual account holder and law enforcement for processing a secured transaction/ payment. The Visa Future of Security Roadmap is the product of broad consultations and collaboration, making it a firm document on Australian payments security. Now, Visa Australia is delivering roadmaps across the globe to support and ensure the security of the global e-commerce ecosystem and working with Australian industry bodies to align security initiatives.
Sam Gianniotis, Visa’s Chief Risk Officer for Australia, New Zealand & South Pacific, said: “Decades of hard work by Australia’s financial institutions, merchants and the international payments networks, including Visa, has led to ingrained trust in digital payments, trust that is well-deserved. Our collective responsibility is to continue protecting and delivering on this trust, as we enable new and exciting ways to pay.”
Visa’s Roadmap concentrations on a various number of initiatives which ensures the security being enabled to go forward at the same pace as the technologies altering the way we pay. These include:
Introduction to a token system: It is basic that most of the account details being stored at various places such as online merchants exclusively e-commerce websites, Visa is calling on financial institutions and merchants to diminish or ‘tokenize’ this data – a process whereby payments information is substituted with unique ‘tokens’ that are useless if stolen.
Introduction of 3-D secure version 2.0 (3DS): This is a tool that helps merchants to have unified verification of consumers while shopping online, and improved fraud recognition for all parties in an e-commerce transaction.
Making it more sophisticated and new standardization for biometrics: Smartphones, now omnipresent, now became more sophisticated allowing the users to verify their identity through biometrics on their device, just like a fingerprint or facial recognition. Visa’s standards, as well as Visa’s certification of third party devices and software, will make confirm the suitability and security of future biometric solutions as a means of payments validation.
Universal standards for Software-Based PIN Entry (PIN on Mobile): Mobile point of sale (mPOS) technology is enabling micro-merchants to agree digital payments using low-cost infrastructure. With some solutions, mPOS requires PIN entry into smartphones or tablets. After publishing standards and establishing a pilot to monitor the security of this technology, Visa is now sharing the learnings from this ongoing pilot with the Payments Card Industry Security Standards Council (PCI SSC) to assist in its development of global standards for Software-Based PIN Entry.
A new EMV chip: With the success of usage of contactless payments, they are accounting for 92% of Visa face-to-face transactions in Australia, now it’s a challenge for Visa Australia to make it 100% EMV chip acceptance, which means every consumer and merchant will benefit from these security layers provided by EMV chip technology.
Joe Cunningham, Visa Asia Pacific Head of Risk, said, “Visa has a principle of responsible innovation. We need to balance security with customer experience, ensuring no innovation compromises the integrity of the ecosystem. The Visa Future of Security Roadmap sets the groundwork for achieving this and will continue to be updated as the commerce landscape evolves.”
In the modest Singapore, where cashless payment options thrive, consumers wish to fish for physical notes and wiggle coins to pay for goods and services. Last year, 60% of consumer transactions were made in cash - a huge spanner in the works for Singapore's Smart Nation drive.
At National Day Rally speech on Sunday, Prime Minister Lee Hsien Loong distinguished Singaporeans' highly connected lifestyle and digital literacy with their unwillingness to go digital when it comes to payment. As such, Singapore lags behind other cities on this front. With many different payment schemes and systems that act as obstructions, confusing people, he made a call to the industry to "simplify and integrate".
In compete with leading countries; Singapore has to play catch-up with places like China, where everybody in key Chinese cities is scanning a QR code and paying with digital wallets using WeChat Pay and Alipay. The process is extreme simple as creating an email address. The Chinese use digital wallets which are linked to the their bank accounts and pay with a QR code from mobile wallet and most of the retail, restaurants and all B2B & B2C accept this payments also at roadside stalls and in taxis. Waiters at restaurants can be tipped in the same cashless way.
Till date- cash might be king, but there is always a cost to handling it - from the time taken to count it, to storing it securely, and then banking it.
WHY SO SLOW?
In several ways, Singapore is a victim of its own success by making everything available at nearly door step of its people. All major banks at Singapore like DBS Bank, POSB, OCBC Bank and United Overseas Bank - collective have about 2,000 ATMs island wide. For every half a km there is an ATM from most people's homes, making cash easily available.
There are many pros in implementing digital payments like one can overcome the concerns over fake money and the panic of being robbed – it is the key success of digital payment systems which drove China's cashless revolution.
As pros there are cons as well with digital payment. The people in Singapore feel safer with their cash. And, some had a bad experience with wrong electronic transfer charges and vowed to stay away - at least from its use in certain apps.
The one of incident portrayed by an account manager Kelly Kin, 29, after once having been wrongfully charged by a local ride-hailing app: "I have gone back to using cash in the app ever since."
The subchardes in Singapore in using electronic payment is another reason for the back step. For example, Golden Village and Sistic too charge customers at least $1.50 extra for the convenience of buying a show ticket online with e-payment schemes. Also, a 3% transaction fee is imposed on merchants for accepting Visa and Mastercard payments. The same fee applies when they accept mobile wallets such as Apple Pay, Android Pay, and Samsung Pay - which are layered on the existing credit card infrastructure. Other online payment options like PayPal and Stripe charge more transaction fee of 3.9 per cent and 3.4 per cent, respectively.
Business owner Lim Jialiang, 27, said: "You will want people to make payment in cash when a 3 per cent transaction fee hurts your margins."
“In Singapore, merchants typically pay about 3 per cent in credit card fees. Even at a large retail chain like Courts Singapore, the cost of accepting cashless payments at its 14 outlets is now about three times higher than the cost of accepting cash”, said by Singapore chief executive, Mr Ben Tan, told The Straits Times.
But with critics on other side, SINGAPORE - Customers at the Tanjong Pagar Plaza Market and Food Centre can now pay for meals with a scan of their mobile devices.
This comes as payment network Nets launched its standardized QR (quick response) code, which is able to accept various payment types, at a hawker center for the first time on Saturday (Sept 9).
Google Pay, Apple Pay and Samsung Pay are the most popular mobile wallets available. To know on which mobile wallet rules, every one of these mobile wallets has advantages and limitations.
In January 2018, Google declared a rebrand of its consumer payment products and merged both the Android Pay and Google Wallet into a single, unified service known as Google Pay or, informally, GPay. More, Google Pay integrates Google Chrome's auto-fill feature.
With Google Pay, it'll be easier for you to use the payment information saved to your Google Account so you can speed through checkout with peace of mind. Over the coming weeks, you'll see Google Pay online, in-store and across Google products as well as when you're paying friends," said Pali Bhat, Google vice president of product management and CEO of Google Payment Corp.
No limitation in adding additional credit cards, debit cards, loyalty cards and gift card to this mobile wallet application which is a good opportunity for all the consumers. There is no need to add them again on Google Pay once there were on Google wallet; the only change is the automatic device update to reflect the Google Pay name.
Within the store, Google Pay uses near field communication technology (NFC) which allows consumers to transmit their credit card information between their mobile phone and the card reader. If the store has a compatible card reader and accepts Google Pay, you simply hold your phone to the card reader while the phone is open. Also, it has the features of fingerprint authentication required as security verification for the application along a security code sent by Google Pay.
Google Pay (like predecessor Android Pay) is expected to use a virtual account number that ensures your personal information is secure on your phone for the sake of security of data in not revealing the original card details of the consumers.
The best part is that if your phone is lost or stolen, you can easily lock the phone, create a new password or completely wipe all financial information until the phone is recovered.
Apple Pay is offering a hassle-free, secured, and private electronic payment service using iPhone, iPad, Apple Watch, and Mac. Along with an Apple device, all that's needed is the latest version of iOs, watchOS or MacOS, Apple's Wallet app, and an Apple ID signed in to iCloud.
You can start using Apple Pay as soon as you add your credit, debit or prepaid card to Wallet on any device that you want to use with Apple Pay. In-store, you use Apple Pay on your iPhone or Apple Watch at merchants with a companionable checkout card reader. On the web in Safari, you use your iPhone, iPad or Mac. Loyalty points, rewards and benefits from your cards continue to accrue when you use Apple Pay.
Receipts are more likely a benefit in Apple pay as and when you make a purchase using Apple Pay, all your receipts are kept in your Wallet app, but the transaction information is not stored elsewhere for the security reasons. Every transaction made on your iPhone, iPad or Mac requires authentication with Face ID, Touch ID or your passcode. Your Apple Watch is protected by its unique passcode.
You can also send or receive money from your iPhone, iPad, or Apple Watch. You send money in Messages or ask Siri to pay someone using the credit and debit cards you already have in Wallet.
Devices capable of using Apple Pay within iOS apps or on the web include iPhone 6, iPhone 6s, iPhone 6 Plus, iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, iPhone SE, iPhone X, iPad Air 2, iPad mini 3, iPad mini 4 and iPad Pro models.
Samsung Pay is much more limited than Google Pay and Apple Pay. This electronic wallet is companionable with selected Samsung Android mobile devices, including Gear S2 Sport and Gear S2 Classic watches plus Samsung phones updated to Android 5.0 or higher with the latest version of Samsung Gear installed. Visit Samsung online for the latest list of compatible phones.
In this wallet, you can add any Visa, MasterCard or American Express credit cards. Additionally, more than hundreds of banks and credit unions support Samsung Pay. One can add gift cards and loyalty cards.
Just place the mobile near the card reader and make a purchase through this app. Also, you can pay for online purchases by using Samsung Pay and then verifying the purchase with your fingerprint.
One best advantage of Samsung Pay is it works with most card readers. It uses both NFC technology and magnetic secure transmission (MST) technology.
Ion terms of security, one must verify every purchase with their fingerprint or by entering a PIN. Additionally, your credit card number is never used for transactions. Instead, a random set of numbers is transmitted.
Samsung says all account information is encrypted and stored in a data vault.
American Express Canada, a global services company has given its confirmation that it has reached an agreement with Aimia, Inc. (TSX:AIM) and Air Canada (TSX:AC) in order to extend its agreement in being a payments partner in the Aeroplan rewards program. The new contract continues till June 29, 2020.
Along with providing a suite of Aeroplan co-branded cards with specific benefits on Air Canada, American express also gives a facility to other Cardmembers those who are participating in its proprietary Membership Rewards Program allowing them to transfer points to Aeroplan.
Benjamin Smith, the President, Passenger Airlines at Air Canada said that this agreement would give the card users of American Express and its members an added assurance as they move on to their new Air Canada program in 2020.
Rob McClean, the President & General Manager, Amex Bank of Canada said that they were delighted as this extension of the partnership would help them in maintaining the unhindered service to their Cardmembers and also allowing them to enjoy the access to the Aeroplan Rewards Program and the other benefits on Air Canada without any inconvenience.
Select Air Canada benefits like access to Maple Leaf Lounges as well as Priority Check-in will also be enjoyed by the Cardmembers without any difficulty. One of the fastest ways to earn Aeroplan Miles are AeroplanPlus cards.
About American Express Canada
Providing its customers with access to insights and experiences which assist them in building successful businesses, American Express is a global services company which offers a wide range of consumer as well as business products and was established in 1853 in Canada.
Providing its clients with the insights that they require to take better business decisions and
build appropriate and long-term relationships, Aimia. Inc. partners with different companies and
groups of companies, collects, generates as well as analyses customer data and builds insights.
Aeroplan in Canada and Air Miles Middle East are also a part of the businesses of Aimia.
Leading products as well as technology platforms like the Aimia Loyalty Platform – Enterprise
and Aimia Loyalty Platform – SaaS and other business insighs support the action for providing
loyalty strategy, program development, implementation and management services for some
About Air Canada
With over 220 airports in six continents Air Canada happens to be Canada’s largest domestic and international service. The Middle East, Central America and South America, 59 airports in the United States, 98 airports in Europe, 64 airports in Canada, the Caribbean, Mexico, Africa, Asia and Australia are being provided with scheduled passenger service by Air Canada.
Apart from being a founding member of Star Alliance, which happens to be the world's most comprehensive air transportation network, Air Canada has received a four-star ranking by the independent U.K. research firm Skytrax.
Mastercard, which is a technology company in the payment industry of the world is a leading one in the industry and has made an announcement about the launch of the new 'World Mastercard for Business' corporate card in Bahrain. This is a card which addresses the commercial needs of both small and medium-scale enterprises of CrediMax and also large businesses such as corporate clients.
As such a premium commercial card solution has never been introduced till now, it would definitely help the businesses of the kingdom to manage expenses monitor the costs in a better way and to improve the efficiency by taking advantage of the benefits that they are going to get with the introduction of such a platform which includes an enhanced buying power and better employee controls.
The Chief Executive of CreditMax, Mr. Yousif Ali Mirza said that this premium corporate card is going to allow their customers and clients to make swift payments with guarantee and keep a track of the expenses which would help them while they make decisions. It also gives their customers a wonderful solution in managing their expenses which will in turn assist them in the growth of their business. He added that by this alliance with Mastercard, they are now enabling corporate companies which are a huge majority in the private sector of the kingdom and that these are the most important organizations in the development of their economic growth. He further added that they are supporting and doing their part in helping the government in improving the ease in the businesses and to make the country digitalized.
With the Mastercard Smart Data in place, the corporate card will allow the customers of CreditMax to make the digital payments much faster and in a more secure way. In addition, the customers would enjoy extended payment period and also reduction in the cost of processing as it will be cashless. While the companies offer better convenience and flexibility to their employees, the companies can also have better control over the expenses. Apart from that, as this solution captures the data spent and automatically generates comprehensive reports, the companies can now use this data for a better internal and external reporting for any sort of increase in the cost control and policy compliance.
Cluster Head, Saudi Arabia and Bahrain, Mastercard, Mr. J.K Khalil said that to meet the variety of needs of different companies and increase their business growth, Mastercard has always taken the position of prominence. He further said that this new solution allows both small and large scale companies in Bahrain to automate their expense related business processes and thus leading to a better expense management and also that it would cut down the risk of accidental errors as well as fraud and increase the efficiency in the businesses.
Hosted payment pages and ticket pre-sales for the Dominican Republic based startup airline will now be supported by the Velocity payment platform of CellPoint Mobile. An announcement has been made by CellPoint Mobile saying that it is to give the payment processing abilities for AVA Airways. AVS Airways will be allowed to accept card-based payments for ticket pre-sales, ancillary purchases and fares by the PCI-DSS complaint payment platform of CellPoint, Velocity. Velocity ties up with the existing passenger services system of AVA Airways and gives the startup regional airline optimized hosted payment pages merged perfectly into the booking flow.
James Schildknecht, the Business Development Manager at CellPoint Mobile said that they were interested in providing AVA Airways with a payment platform which they require to thrive and that they looked forward to growing together with AVA as they expand their in a Caribbean airline market.
Now that the new platform Velocity of CellPoint Mobile has come into place, it is expected that the AVA Airways will now be in a position of quickly increase its transactions based on debit and credit card and that it will now be able to take payment for ticket pre-sales well before the official launch of the upcoming plans of the airline. Velocity will now be helping AVA support mobile booking which are very important to the LATAM and Caribbean markets with the help of hosted payment pages which are optimized for desktop or laptop as well as mobile device form factors.
It is expected that, by 2020 there would be a drastic increase in the number of smartphone users in the area by the end of this decade and that the mobile adoption rate of the LATAM and Caribbean area will be around 71% which will be well ahead of the global average which is 66%. If we go by these statistics, then for any airline that is competing in this region, one thing that would be of paramount importance is meeting passenger expectations in terms of mobile bookings and payments. And for AVA Airways, the ability to handle this has been given by CellPoint Mobile.
Olivier Arrindell, the CEO of AVA Airways said that they are expecting this alliance to increase their income in the digital and mobile channels as they shift into their pre-sale phase and he added that for them to grow in this particular region, CellPoint Mobile will be the ideal partner with its mobile-first approach to the payments.
AVA Airways, which happens to be a startup airline is based in the Dominican Republic and will start offering its services to various nations in the Caribbean, Europe, Latin America and North America as the first flights would start in late 2018.
About CellPoint Mobile
CellPoint Mobile offers airlines, travelers and travel companies across the world such with the fintech and travel-tech solutions like payments, bookings and so on.
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